About Me
I’m Jerry Parker, a technical leader, lifelong tinkerer, and someone who’s been keeping things running in broadcast and IT for over 30 years. I live in the Austin, Texas area, where I split my time between enterprise software operations, small business ventures, and hands-on creative projects that keep me curious and caffeinated.
What I Do (Professionally Speaking)
I currently serve as the Director of Technical Services at MusicMaster, Inc., where I lead support, onboarding, and enterprise deployments for one of the most widely adopted music scheduling systems in the industry. If you’ve listened to the radio any time in the past few decades, you’ve probably heard content scheduled by our software.
My day-to-day includes customer operations, onboarding new clients, expanding real-time integration partnerships, helping improve our Nexus API, and supporting teams across multiple departments. I work at the intersection of engineering, software, support, and strategy — and I thrive on making complex systems feel simple, scalable, and reliable.
Before this, I spent over a decade as VP of Operations at Presslaff Interactive Revenue (PIR), where I helped grow a niche service provider into a global platform for audience engagement. I led development teams, oversaw server farms, wrangled SQL databases, ran support, QA, and IT operations — and learned how to scale a company without losing its soul.
Where I Started
My background is rooted in broadcast engineering. I’ve built radio stations, designed facilities from the ground up, and maintained the entire air-chain for multi-station operations. I’ve worked as a Systems Engineer at CBSI, managed engineering for national network programming at Jones Radio Networks, and kept everything running at Bay Broadcasting.
Those years taught me not just how to fix things, but how to anticipate failure before it happens, how to keep a cool head under pressure, and how to blend technology with real-world deadlines. That mindset still drives how I lead today.
Side Hustles & Hobbies
I’ve always had side projects. Some are practical, like Rain‑Sense, a venture I launched to build real-time monitoring for rainwater storage. Others are just for fun — like restoring vintage computers from the ’70s and ’80s. Every one of them works, and every one tells a story.
Over the years I’ve run tech services firms, design studios, shipping centers — a mix of things under the umbrella of Parker Family Enterprises. Some lasted longer than others, but all of them taught me something I still use today.
And I write. Short stories, essays, and reflections — usually with a bit of humor and a solid left turn somewhere in the middle. I make things. I rebuild things. I like it best when something didn’t work five minutes ago, and now it does.
What I Believe
I believe in tools that work. In systems that scale. In solutions that last. I like being the person people turn to when something’s broken — not just to fix it, but to figure out why it broke in the first place.
I believe in mentorship, in learning by doing, and in building teams where people feel like their contributions matter. I’ve led big projects, built departments, guided teams through tough transitions — but I still think the best work happens in small groups, with people who give a damn.
Let’s Talk
If you’re here to talk shop, collaborate on a project, solve a weird problem, or swap stories about restoring old Commodores, I’d love to hear from you.